GEO – Generative Engine Optimization

The world's first GEO course in Sri Lanka. Learn how to optimise your content for AI-powered search engines like Google AI Overviews, ChatGPT Search, and Perplexity.

5.0 ★ (28 reviews)

👥 140 Students

⏱ 4 Weeks

📌 Beginner

About This Course

Generative Engine Optimization (GEO) is the next frontier of search. As AI tools like Google AI Overviews and ChatGPT Search replace traditional blue links, businesses need a new kind of content strategy to stay visible.

This intensive 4-week course teaches you exactly how to optimise your website and content to appear in AI-generated answers — the skill that will define digital marketing in 2025 and beyond.

What You Will Learn

✓ What GEO is and why it matters in 2025

✓ How Google AI Overviews selects content

✓ Optimising for ChatGPT Search & Perplexity

✓ Structured data & schema markup for AI

✓ Writing content that AI engines cite

✓ Measuring your GEO visibility

✓ GEO vs traditional SEO: key differences

✓ Building an AI-first content strategy

Course Curriculum

Module 1: The AI Search Revolution

How AI Search Engines Work
Google AI Overviews vs Blue Links
ChatGPT Search & Perplexity Overview

Module 2: GEO Content Strategy

Writing for AI Citation
E-E-A-T & Authority Signals
Content Formats AI Engines Prefer

Module 3: Technical GEO

Schema Markup for AI Visibility
FAQ & HowTo Structured Data
Site Architecture for LLMs

Module 4: Measuring & Scaling

Tracking AI Visibility
GEO Audit Framework
Building Your GEO Roadmap

Your Instructor

Ruwan Fernando

AI & GEO Specialist, DMIT

Ruwan is one of Sri Lanka's first practitioners of Generative Engine Optimization. He has been experimenting with AI-driven search visibility since Google SGE launched and now teaches these cutting-edge strategies at DMIT.

LKR 7,990

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📅 Duration: 4 Weeks

🎥 8 Video Lessons

🤖 AI Tools Cheat Sheet (PDF)

📱 Mobile Friendly Access

🏆 Certificate of Completion

♾️ Lifetime Access

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